“Companies that fail to keep up and fail to innovate will become tomorrow’s version of the Sony Walkman, left to the dust of history by the forward thinking creativity of Apple who anticipated what people wanted and gave it to them before they even knew they wanted it.” ~ Deberah Bringelson

The Difference Between Success and Bankruptcy is Strategy – This Is Where You Start

In today’s fast-paced, turbulent, and constantly changing economic conditions, companies that fail to change and strategize can go from being the most innovative in their industry to bankruptcy…

You, Your Employees, Your Company, and Your Buyers Are Living In a World of Uncertainty

The global economy is becoming still more connected, creating a much larger and more diverse population of customers and suppliers.  There are no industries or businesses that are immune to the effects of disruptive change.

How and where do you start? Get the 2 Phase Plan – I’ve even written the emails and checklists for you. I’ve also given you written and video implementation guidance.

Complexity

Overwhelming access to media, information, and entertainment has profound effects on the way we think and act…

Your Buyers’ Wants Have Changed – New for 2020

“What we face now is a pace of change that is unprecedented. Major innovations that used to change our lifestyles maybe once or twice in a generation, we’re seeing that now almost on an annual basis. You need to stay relevant among our consumers.”

           ~ Kim Kadlec, Worldwide VP, Global Marketing, Johnson & Johnson

Your Buyers Are Doing Things Differently – New for 2020

“Listening is one of the most important skills that anyone can have. That’s a very Virgin trait. Listening enables us to learn from each other, from the marketplace, and from the mistakes that must be made in order to get anywhere that is original and disruptive.”

~ Richard Branson

Strategy

Because of uncertainty in the global markets, government regulation, consumer whims, and the “next big thing”, many businesses have become reactionary, rather than strategic.

Team members to Division Managers to CEOs have traded in long-term planning and a foundation of success and have instead fallen into the “short-term focus trap”, which too often leads to short-term results.

As each new fear or shift arises or as the latest shiny new marketing gimmick floats by, many companies are creating their own instability because they are taken in by distractions, rather than Smart Business Strategy.

“It’s not the customer’s job to know what they want.”
~ Steve Jobs

How and where do you start? Get the 2 Phase Plan – I’ve even written the emails and checklists for you. I’ve also given you written and video implementation guidance.